◆ What is Digital Marketing?
◆ Scope of Digital Marketing
◆ Requirement of Digital Marketing
◆ Digital Marketing for Working Professionals
◆ Job opportunities in Digital Marketing

◆ Objectives of Online Marketing
◆ Elements of Successful Digital Strategy
◆ Secrets of Successful Digital Marketing Campaigns
◆ Practical: Defining a Business Objective

◆ Graphic Design Fundamentals
◆ How to Use Canva?
◆ Talk About Normal & Pro Account
◆ Digital Banner Designing
◆ Designing Logos and Banners and More

◆ What is CMS?
◆ What is WordPress?
◆ Why Learn WordPress in Digital Marketing?
◆ WordPress.com vs WordPress.org
◆ WordPress installation and Creating Website
◆ WordPress Page Builders
◆ WordPress Plugins and Settings
◆ Using WordPress for Blogging
◆ WordPress for Personal Websites
◆ WordPress for Business Websites
◆ WordPress for eCommerce

◆ Shopify Introduction
◆ Why Use Shopify for eCommerce?
◆ Setting up Free Shopify Account
◆ Important Tools for Shopify
◆ Building eCommerce Site With Shopify

Introduction to SEO

◆ What is SEO and why is it important?
◆ Types of SEO
◆ Difference between on-page & off-page SEO
◆ How do search engines work?
◆ Google SERP
◆ Crawling, indexing, and ranking

Keyword Research
◆ What are keywords?
◆ Types of keywords
◆ Long-tail and LSI keywords
◆ How to do keyword research?
◆ Keyword research tools

On-Page SEO
◆ Keyword optimization
◆ Title tag
◆ Meta description
◆ How to use heading tags?
◆ Role of keyword density in content
◆ Anchor text
◆ What is the bounce rate?
◆ What is keyword stuffing?
◆ Plagiarism checker
◆ Keyword prominence, proximity, and cannibalization
◆ Image optimization (alt tag, title, compression)
◆ How do permalinks matter in SEO?
◆ SEO-friendly URLs and structure
◆ Subdomains
◆ Breadcrumbs
◆ The golden rule for first-page ranking
◆ Practical assignment

Technical SEO
◆ Introduction to technical SEO
◆ HTML sitemap vs XML sitemap
◆ Sitemap creation
◆ Robots.txt file
◆ Canonical tag optimization
◆ Best practices for 404 error pages
◆ 301/302 URL redirection
◆ Schema markup and structured data
◆ Role of Open Graph tags in SEO
◆ W3C validation
◆ JavaScript and CSS optimization
◆ How to increase page loading time?
◆ How to perform an SEO audit of a website?

Off-Page SEO
◆ Introduction to off-page SEO
◆ What are backlinks?
◆ Importance of backlinks in SEO
◆ Inbound vs outbound links
◆ What is link juice?
◆ Do follow vs no-follow backlinks
◆ How to build quality backlinks?
◆ What are Domain Authority (DA) and page authority (PA)?
◆ Search Engine Submission
◆ Free classified submission
◆ Image submission
◆ PDF submission
◆ Social bookmarking
◆ Forum posting
◆ Guest blogging
◆ Social bookmarking
◆ Press release submission
◆ Infographic submission
◆ Web 2.0
◆ Article submission
◆ Video submission
◆ Q&A submission
◆ Practical Assignment

Others
◆ Shpify On Page SEO
◆ Divi Theme On Page SEO
◆ Wix On Page SEO
◆ Squarespace On Page SEO

◆ How to use SEMrush for SEO analysis of a website?
◆ How to use Ahrefs for content ideas?
◆ How to use SEOquake and Why?

◆ Introduction to Google Search Console
◆ How to integrate a website to Search Console?
◆ Performance and URL inspection
◆ Sitemaps and coverage
◆ Enhancement reports
◆ Security and manual actions
◆ Breadcrumbs
◆ URL removal and disavow
◆ Core web vitals
◆ Page speed
◆ Sharing user access

◆ Introduction to Google Analytics
◆ Setting up Google Analytics
◆ How to link a website to GA?
◆ Dashboard overview
◆ Real-time reports
◆ Audience reports- Overview, active users, lifetime value report
◆ Acquisition report
◆ Behavior report
◆ How to track conversion
◆ Creating goals and funnels
◆ Creating remarketing audience
◆ Creating custom dashboards and reports
◆ Creating trackable links with UTM parameters
◆ Integrating Google Search Console and GA

◆ What is Email Marketing?
◆ How to do Email Marketing?
◆ Top Tools for Email Marketing
◆ Automation in Email Marketing
◆ Omnichannel Marketing
◆ How to Write an Email?
◆ Important Metrics for Email Marketing
◆ Call to Actions in Email Marketing
◆ Email Cycles
◆ Conversion Rate Optimization
◆ Spam Score in Email Marketing
◆ Lead Generation
◆ Email Marketing Funnels

Facebook Marketing
◆ Basics of Facebook Ads
◆ Working of Facebook Ads
◆ Types of Facebook Ads
◆ Objectives of Facebook Ads
◆ Audience and Targeting Optimization
◆ Placement Options in Facebook ads
◆ Understanding Advanced Facebook Pixel
◆ Facebook Analytics
◆ A/B Testing
◆ Tracking Options
◆ Spying Competitors
◆ Running All Objective Ads
◆ Running Video Ads
◆ Running Dynamic Ads
◆ Strategies for Facebook Ads
◆ Retargeting and Remarketing Ads
◆ Reporting for Facebook Ads
◆ Facebook Messenger Marketing
◆ How to Get Clients for Facebook Ads?
◆ Different Facebook Marketing Tools

Instagram Marketing
◆ Instagram Profile Creation
◆ Profile Customization
◆ Best Practices for Instagram Posts
◆ Instagram Growth Strategy
◆ Importance of Hashtags
◆ Working of Instagram Algorithm
◆ Running Ads on Instagram
◆ Case Studies

LinkedIn Marketing
◆ Introduction to LinkedIn
◆ Best Practices for Profile Setup
◆ Best Practices for Posts
◆ LinkedIn Advertising
◆ Facebook vs LinkedIn Advertising
◆ LinkedIn Ad Objectives
◆ LinkedIn Ad Formats
◆ Scheduling Options
◆ Billing Account Setup
◆ Practical- LinkedIn Ad Creation
◆ LinkedIn Automation

Twitter Marketing
◆ Introduction to Twitter
◆ Working of Twitter Algorithm work
◆ How do Businesses Use Twitter?
◆ Twitter Advertising
◆ Billing & Account Setup
◆ Types of Twitter Ads
◆ Audience Bidding, Budgets, and Creatives
◆ Case Studies

Quora Marketing
◆ Introduction to Quora
◆ Working of Quora Algorithm
◆ Quora Profile Best Practices
◆ Building Quora Profile
◆ Answering Questions Perfectly
◆ Quora Traffic Building Strategies
◆ Types of Quora Ads
◆ Live Case Studies

Pinterest Marketing
◆ Pinterest Marketing
◆ Brand Building on Pinterest
◆ Pinterest Content Strategy
◆ How to Drive Engagement?
◆ Optimizing Profile and Best Practices
◆ Influencer Marketing
◆ Analytics, Measurement Tools, and Ads

◆ Introduction to Google Ads
◆ How does Google Ads Work?
◆ Different Types of Google Ads
◆ Importance of Landing Pages
◆Understanding Search Ads
◆ Search Ad Creation, Optimization, and Reporting
◆ Understanding Display Ads
◆ Display Ad Creation, Optimization, Reporting
◆ Understanding Remarketing Ads
◆ YouTube Ads
◆ Running App Install Ads
◆ All Settings in Google Ads
◆ Call Only Ads
◆ All types of Audiences in Google Ads
◆ Optimizing Different Google Ads
◆ Conversion-based Campaigns & Optimization
◆ Tools Related to Google Ads
◆ Competitor-oriented Ad Campaigns
◆ Strategies for Ad Campaigns
◆ Shopping Campaigns
◆ Scripts & Tracking

◆ Role and Working of YouTube
◆ Analytics of Top YouTube Channels
◆ Understanding YouTube Algorithm
◆ YouTube Ranking Factors
◆ Setting Up YouTube Channel
◆ Growing YouTube Channel Organically
◆ YouTube Earning Opportunities
◆ YouTube Channel Monetization
◆ YouTube Funnels
◆ Tools to Use for Channel Growth
◆ Working on Real Projects
◆ Essentials for Recording Videos
◆ Editing Voice Overs Using Right Tools
◆ Editing Videos Using Right Tools
◆ Uploading a Demo Video & Optimizing It
◆ Adding Viral Elements to Videos
◆ Checklist for YouTube Videos
◆ Case Studies of Successful Channels
◆ Power of YouTube Live
◆ Channel Strategies for Different Niches

◆ How to Promote Spotify Music
◆ How to Promote SoundCloud Music
◆ Profile Create & Setup
◆ Create Video
◆ Unique Captions
◆ Unique Article Writing
◆ Understanding Ads Campaign Concept & More.

◆ Payoneer Account Create & Setup
◆ PayPal Account Create & Setup
◆ Wise Account Create & Setup

❖ Extras:
◆ PayPal Support
◆ CashApp Support

◆ Fiverr Account Create & Setup
◆ Upwork Account Create & Setup
◆ Talk About Dashboard
◆ Gig Creation
◆ Gig Ranking Tricks
◆ Gig Marketing

◆ Client Hunting Ideas
◆ Conversations Technique

Support:
◆ Work Sample
◆ Portfolio